Agenda - Day two - Tuesday 2 October

Justin Furse, Experian
Justin has ten years of data marketing experience working across of number of industry sectors, including Financial Services, Media and Automotive.

His career started at Experian within the Business Strategies division working within the Financial Services sector supporting database marketing, decision support and spatial analysis requirements. He then joined Fulcrum Analytics (New York) to develop an analytical database for a UK start up, PDV Ltd, specialising in the analysis and use of, behavioural activity and user preferences to deliver highly targeted campaigns within a digital environment. During this time, he worked with Real Media to offer the first banner advertising based on a customer defined user preferences.

Returning to Experian in 2002, to work with automotive brands and dealer marketing areas, developing marketing proposition and dealer support information. Most recently his efforts have been focused around the use of financial data for customer management within both the Automotive and Financial services sectors.

Justin brings extensive knowledge of data within Automotive and Financial services, coupled with an in depth knowledge of analytical applications.