Agenda - Day two - Tuesday 2 October

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Anisa Byrne, Experian
Anisa joined Experian in September 2005, in her new role as Head of Product Marketing for the IS Consumer Business of Experian she is responsible for the strategic direction and new product development of customer application processing, customer management, identity and fraud and tracing propositions. Anisa also manages our data quality and integrity program, including the acquisition of new data sources.

Previous to this role Anisa spent four years with Alliance & Leicester as Senior Marketing Manager responsible for mortgages and delivering the bank’s customer loyalty scheme ‘Plus’. She has also held roles in financial services product and marketing with CitiGroup and Barclays.