Jo Buxton, Experian
Jo Buxton joined Experian in 1998 as an Account Manager working alongside
major Financial Services clients to provide management of their marketing
databases. Her responsibilities have covered all aspects of direct marketing
across a multitude of industry sectors including financial services,
retail, banking and utilities. Jo fulfilled varied roles for Experian
Marketing Services before taking lead of the business consultancy team
to deliver effective solutions that assisted US credit card companies
to develop marketing strategies and product launches for the UK marketplace.
As a Director of the Business Development for Experian’s Global
Optimization Consultancy Group, Jo’s current responsibilities
include the development of new and existing business, creating new optimization
product propositions and marketing them across EMEA and Asia Pacific.
Outside of work she is a Trustee of the Sparks Children’s Festival,
Treasurer of the school PTA and the rest of her time is spent running
around after her two boys.
Optimising the value of current customers
Tightening up on credit policy can give rise to difficulties
in achieving revenue targets. This session considers new techniques
and approaches on how to adopt a true customer focus and gain the maximum
opportunities from your existing customer base.
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