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Simon Gulliford, Chief Executive,
Simon Gulliford Limited
Simon began his career as a lawyer, until the mid-1980s when
he returned to University to study for an MBA. Following a series of
jobs in selling, he became head of the Marketing Faculty at Ashridge
Management College. In 1992 he set up his own consulting business and
has since acted as the Marketing Director of Sears, helping to re-launch
and subsequently demerge Selfridges. From there he was appointed Marketing
Development Director of EMAP plc and helped launch and develop FHM,
Red and Heat magazines. Until 2004 Simon was the Group Marketing Director
for Barclays plc, where he instigated significant change and built Barclays
into a world class marketing organisation. He has also worked on major
projects for the following companies: Boots, Top Rank, Royal Bank of
Scotland, Granada, ABB, Unilever, Deloitte & Touche and BDO Stoy
Hayward.
Understanding and responding to customer need
As the battle for customers continues to intensify, understanding the
customer and the customer’s perspective becomes increasingly important.
How do you attract and manage customers who will be loyal and profitable
in the long term? Better strategies will deliver competitive advantage;
this can be delivered through:
During this presentation, Simon will show how the drivers of customer
value deliver organisational value and how a strategic view of customer
intelligence is critical to future success.
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